July 18, 2018

Email Marketing

In the digital age, where businesses are constantly seeking innovative ways to connect with their target audience, email marketing remains a tried-and-true method for building and nurturing relationships. Enter Digilense, a digital marketing company that has mastered the art of email marketing and is helping businesses worldwide grow organically. Here, we will delve into the comprehensive email marketing services offered by Digilense, the tools and features they employ, and the numerous benefits that come with effective email marketing.

Unlocking the Power of Email Marketing

Email marketing is a strategic approach to engage with your audience, promote products or services, and build brand loyalty through carefully crafted email campaigns. It enables businesses to communicate directly with their subscribers, providing a personalized and targeted experience.

Digilense’s Email Marketing Toolbox

Identifying target audience for BRANDS is our forte and it helps in personalization and customization of content for our clients. In addition, our data driven approach enhances the REACH beyond boundaries in this digitally wired social strata. Email marketing is a form of direct marketing which uses email as a means to communicate about a particular offering or solution. This is one of the most effective Internet Marketing tool which has been in use for a very long time. And the best part is, email marketing tool is very low in investment but has a high ROI potential. Our email marketing services include:

1.  Segmentation:

Digilense employs advanced segmentation techniques to divide your email list into specific groups based on demographics, behaviors, or interests. This ensures that each email campaign reaches the most relevant audience, boosting open and click-through rates.

2.  Responsive Design:

With the increasing use of mobile devices, responsive email design is crucial. Digilense ensures that every email template is mobile-friendly, providing a seamless experience for all recipients.

3.  Compelling Content:

Content is king in email marketing. Digilense’s team of content creators develops engaging and relevant content that resonates with your audience and encourages action.

4.  Automation:

Digilense harnesses the power of email marketing automation to send personalized messages, such as welcome emails, abandoned cart reminders, and follow-up sequences. This saves time and ensures consistent communication.

5.  A/B Testing:

To optimize email performance, Digilense conducts A/B tests on various elements like subject lines, content, and CTAs. This data-driven approach helps identify what resonates best with your audience.

6.  Analytics and Tracking:

Digilense provides detailed analytics to track the success of each email campaign, allowing clients to measure open rates, click-through rates, conversions, and other key metrics.

An efficient way to stay connected with your clients while also promoting your business. With email marketing, you can easily and quickly reach out to target markets without the need for large quantities of print space, television or radio time or high production costs. Email marketing enhances your relationship with a current or previous customer. This also encourages customer loyalty, repeat business and fortifies the process of acquiring new customers. Email marketing is at the helm of Digilense’s marketing skills. Give us a shot.

The best free email marketing apps

  • Mailchimp for a growing email marketing program
  • HubSpot for segmentation
  • MailerLite for advanced email marketers
  • Omnisend for eCommerce businesses
  • Sendinblue (now Brevo) for building automated workflows
  • Zoho Campaigns for the most affordable upgrade
  • Benchmark for free AI features

The Benefits of Email Marketing with Digilense

1.  Cost-Effective Marketing:

Email marketing is one of the most cost-effective digital marketing channels, offering a high ROI for businesses of all sizes.

2.  Targeted Communication:

With segmentation and personalization, businesses can send tailored messages to specific segments of their audience, increasing relevance and engagement.

3.  Lead Nurturing:

Email marketing is a powerful tool for nurturing leads through the sales funnel, providing valuable content and building trust over time.

4.  Brand Loyalty:

Regular email communication helps strengthen the bond between your brand and your customers, fostering loyalty and repeat business.

5.  Data-Driven Insights:

Digilense’s analytics provide valuable insights into customer behavior and preferences, allowing for continuous optimization of email campaigns.

6.  Increased Conversions:

Well-executed email marketing campaigns can drive conversions, whether it’s making a purchase, signing up for a webinar, or downloading a resource.

7.  Time Efficiency:

Automation streamlines the email marketing process, allowing businesses to reach their audience at the right time without manual intervention.


Digilense’s Email Marketing services are a beacon of success for businesses seeking to nurture and expand their customer base. With a comprehensive set of tools, a commitment to personalization, and a focus on results, Digilense ensures that your email marketing efforts yield a significant return on investment. In an era where personalized communication is paramount, Digilense is the partner you can rely on to cultivate fruitful relationships with your audience and grow organically.