Advantages and Disadvantages of a Few Online Marketing Tactics

With the advent of online marketing, it seems like traditional marketing does not even exist. If you have a useful and effective brand, chances are you are already using online marketing to promote your product and spread brand awareness. Fortunately, online marketing has a plethora of marketing opportunities for all types of businesses out there. Read more about Advantages and Disadvantages of a Few Online Marketing Tactics[…]

The Importance of Voice Search in Digital Marketing

The use of voice search is on the rise today. Customers find voice searches easier than typing complicated terms and phrases in the search bar. If research is to be believed, then half of all the Google searches will be made through voice search in 2020. The massive adoption of voice search is also expected Read more about The Importance of Voice Search in Digital Marketing[…]

Impact of Machine Learning on Marketing

Gone are the days when marketing was limited to advertising. Today, marketing success is based on multiple factors such as branding strategy, informative and quality content that draws the attention of your target audience, behavioral economics, and so on. Marketing never fails to adapt to the latest technology. Today, visual content is becoming more powerful Read more about Impact of Machine Learning on Marketing[…]

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Usefulness of Digital Marketing for SMEs and MSMEs

When small companies commence their startup, their strategies are mainly focused on drawing the interest of customers towards their brand. They often depend on conventional ways of promoting their products (in the form of prints, coupons, billboards, etc.,) in a hope that their specific brand will reach out to the target audience. I don’t think Read more about Usefulness of Digital Marketing for SMEs and MSMEs[…]


How AI Can Help Lead Generation

Artificial Intelligence or AI has positively influenced different aspects of life. Be it the chatbot mechanism that bridges the gap between customers and manufacturers or smart applications that offers customized user experience, AI has taken technology to a whole new level. Artificial Intelligence involves customized machines that perform most of the human-based tasks in an Read more about How AI Can Help Lead Generation[…]

Top Social Media Trends to Lookout for in 2020

With each passing day, social media platforms are getting more popular. Facebook alone has billions of active user accounts. As social media networking sites are used by millions of people worldwide, they have become the best marketing platforms for businesses. Social media marketing is considered the most important part of the overall marketing strategy for Read more about Top Social Media Trends to Lookout for in 2020[…]

Account Based Marketing (ABM)

In recent times, a majority of B2B companies are adopting account based marketing to improve their overall marketing. Account based marketing is a perfect solution for entrepreneurs who want to generate quality leads and boost their long-term revenue. Before we discuss the importance of account based marketing, let’s have a quick look at the meaning Read more about Account Based Marketing (ABM)[…]

Digital Marketing

What are the benefits of digital marketing? Do all businesses need digital marketing? Let’s first try to understand the concept of Digital Marketing. According to Financial Times, digital marketing is ” The marketing of products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital Read more about Digital Marketing[…]

Search Engine Optimization

What is Search Engine Optimization or SEO? Wikipedia says “Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), Read more about Search Engine Optimization[…]